GTA VI launch day is already showing up in time-off requests
BambooHR data suggests time-off requests for November 19 are 9 to 17% above normal. Nobody can prove it is all about Grand Theft Auto VI, but it is not hard to guess.
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BambooHR data suggests time-off requests for November 19 are 9 to 17% above normal. Nobody can prove it is all about Grand Theft Auto VI, but it is not hard to guess.
A re-cut of the GTA VI launch trailer has aired on NBC Sports as the game's first TV ad. The Xbox logo is gone, and IGN and GameSpot disagree on which version drops the shower scenes.
Rockstar Games and Skinny Louie are turning the chain's Florida stores into Burger Shot until December 31, starting at the Miami Heat's Kaseya Center.
Miami Beach public records show Rockstar planning a giant Vice Beach sign, a pink outdoor gym, a VI sculpture and a Y Hotel to promote GTA VI. No permits had been issued as of October 15.
US regulators have approved labels for three Grand Theft Auto beers from Miami-area brewery Tripping Animals. Neither Rockstar nor the brewery has announced them yet.
Real cars dressed as GTA VI vehicles, with Leonida plates and a police Lamborghini, were filmed driving through Miami. Rockstar hasn't commented, but the stunt fits its ongoing campaign in the city.
Goodyear's Wingfoot Three blimp has made its first flight wearing a Grand Theft Auto VI livery with the Vice City logo. Flight tracking shows it heading from Ohio towards North Carolina.
The Miami Heat will host the Milwaukee Bucks on November 18, the day before GTA VI launches, in a new uniform on a one-night-only Vice City court, according to IGN, Insider Gaming and GamesRadar+.
Rockstar has started mailing GTA VI merchandise packages to content creators. YouTuber TmarTn unboxed his: a cap, a Vice City shirt, stickers, a Zippo and a tote bag.
Miami-Dade County officials told commissioners at a budget hearing that Rockstar Games is paying close to $1 million for the 'Welcome to Vice City' sign at the Kaseya Center. Talks about more GTA VI ads on county property are under way.
Take-Two CEO Strauss Zelnick told GamesBeat Insider today that awareness and enthusiasm are two different things, which is why Grand Theft Auto VI is still being marketed heavily.
Spotify is running billboards with the GTA VI artwork several musicians posted on Tuesday. Rockstar hasn't officially confirmed what the artists' role is.
