Latest news
Vice Beach: Rockstar's GTA VI campaign plans for Miami Beach
Miami Beach public records show Rockstar planning a giant Vice Beach sign, a pink outdoor gym, a VI sculpture and a Y Hotel to promote GTA VI. No permits had been issued as of October 15.
Economist estimates GTA VI launch could cost US employers $1 billion in sick days
Pompeu Fabra University professor José García Montalvo projects about 1.5 million US workers could call in sick when Grand Theft Auto VI launches on November 19. It is an academic projection, not an official forecast.
Miami permits reveal a 305 Films "Vice" shoot on Ocean Drive as GTA VI cars roam the city
Public Miami Beach filming permits list two 305 Films commercials, "Vice" and "Miami Heat - Vice", with sports cars on Ocean Drive. Neither names Rockstar, but the dates line up with the GTA VI car convoy.
Pißwasser, Patriot and a Vice City lager get US label approval
US regulators have approved labels for three Grand Theft Auto beers from Miami-area brewery Tripping Animals. Neither Rockstar nor the brewery has announced them yet.
GTA VI's NPC interactions trace back to a Rockstar prototype from 2014 or 2015, Schreier reports
Bloomberg's Jason Schreier says the Red Dead Redemption 2 system behind GTA VI's NPC interactions began as a 2014 or 2015 prototype, one that was nearly kept away from Rob Nelson.
Reddit roundup: a one-month countdown, Weazel News and a Toreador stunt
The GTA subreddits started the week loud: a one-month countdown post, a Weazel News share, a bouncy Vice City and a Toreador stunt from GTA Online.
GTA VI merch resold on eBay for up to 2,735% more than Rockstar's price
Ten days after the GTA VI merchandise launch, GTAVice.net found eBay sellers asking up to €425 for a keychain Rockstar sells for £13.99.
Real-life GTA VI cars spotted in a convoy on Miami streets
Real cars dressed as GTA VI vehicles, with Leonida plates and a police Lamborghini, were filmed driving through Miami. Rockstar hasn't commented, but the stunt fits its ongoing campaign in the city.
Activision marketing chief says GTA VI will help Modern Warfare 4
Activision CMO Tyler Bahl told The Game Business that GTA VI will bring players back to their consoles and give Call of Duty more attention, not less. He also called GTA and COD the two biggest games of the year.
GTA VI makes The Game Awards 2026 cutoff by one day
The Game Awards' eligibility window closes on November 20, 2026. GTA VI launches on November 19, so Rockstar's game qualifies for this year's show with a day to spare.
GTA VI: the launch trailer is here
Rockstar Games has released the Grand Theft Auto VI launch trailer, set to new music from Justice.
Rockstar built a sweat system for GTA VI, Schreier says
Bloomberg's Jason Schreier says Rockstar told him about a system in GTA VI that makes Lucia, Jason and other characters sweat more the harder they exert themselves.